Thursday, February 02, 2006
Lifestyle PCs at the Mobile Brief- Arnie Lund
Arnie Lund is talking about the new Lifestyle PCs at the Microsoft Mobility Brief
His major talking points - a must-read to understand where Microsoft and the OEMs want to go with these ultra mobile / lifestyle device. These points paint a really good picture….
- Definition of lifestyle
- About individualism
- A way of life or style of living that reflects the attitudes and values of a person or group - The American Heritage Dictionary
- Lifestyle design - the design of the shell, the scenarios supported, and the industrial design work together and are optimized for a particular lifestyle
- Build a platform that addresses many different lifestyles
- Design Trends
- Personal, mobile, organized, connected, powerful, expressive, efficient, collaborative, entertaining - all wrapped around the heart.
- Lifestyle PCs and devices-
- People who use tablets talk about the personal nature, interactive aspect
- PDA's speak to it as well
- Entertainment companion - iPod, PSP, portable DVD player
- Shouldn't need a help button
- Cell phones - want to be connected all day, fashionable element
- Making an Iconic Design
- iPod - immediately draws a mental image
- Razr – people know what it is
- this lifestyle pc needs to have that iconic design
- Making the connection
- Intersection of self expression and intimacy,
- User Values
- Ages - 16 - 25 - Social, unique, whimsical /playful, environmentally conscious, globally influenced
- Products - diverse colors, personal experimentation
- Where is mobility happening?
- Research Plans
- Form factors are critical to Lifestyle mobile PCs
- Fit to user
- 1 to 2 hand use
- Physical size
- Fit to activity
- Focus on usability
- Fit to heart
- Focus on desirability - want to carry it with you everywhere
