Saturday, February 11, 2006
Warner: OEM's, Evangelists, Transparency, And Moving Forward
Warner has great follow-up to my OEM post and offers his own editorial on the subject
Here's how I see this. I'm perfectly aware that the competitive nature of this business requires a certain amount of secrecy as new products are being developed. I'm also perfectly aware that the PR and marketing games require a certain amount of favor dispensing and the larger, more established resources get the juice. Unfortunately in many cases, the access granted these resources usually only churns out retreaded press release info and rehashed marketing pitches and there seems to be very little follow up to correct bad, incomplete, inaccurate, and in some cases just uninformed information that gets published. The Tablet PC platform has certainly been a victim of that as we still see today in articles where the writer has obviously not really put hands on a Tablet PC. So who is that approach helping?